Use faces: people are drawn to other people, so if it’s applicable use prominent faces that illustrate emotions. Vibrant colors: make it aesthetically pleasing, have these colors stand out against the YouTube backdrop, and make sure the colors are consistent with your online presence on other social media platforms. Basic text: make it catchy, short, and it can include keywords for your video (more on that in Step 4). Clear imagery: visually show you’re answering the searcher’s query. We always recommend customizing your thumbnail as opposed to using a screenshot from your video. Meaning, if your thumbnail is eye-catching and exciting enough, when people come across it they’ll click on your video to watch it. Custom ThumbnailsĬustom thumbnails can help you increase your click-through rate. You should also consider running your list of video titles with trusted advisors and see which ones are the most interesting and intriguing. If you look at Uscreen’s own Health & Fitness YouTube channel you can see that our video titles are to the point, include relevant keywords for our target audience, and inform the viewer what the video is about: …to give your video the best chance of appearing on someone’s search. contain relevant keywords (more on that in Step 4). accurately describe what’s in the video. are relevant to what your target audience is searching. That’s why you need to ensure your headlines… Video titles are the first text your audience sees when they come across your videos. They need to encourage people who come across your video to click and watch it. Video titles and thumbnails are the first point of contact you have with a viewer. 
Remember the list of video titles and thumbnail options we mentioned in Step 2? Well, now is the time to use them! Step 3: Create Catchy Titles and Custom Thumbnails
Will I edit the video myself or send it to a video editor? (More on that in Step 9.)Īnswering these questions will help you get clearer on the specifics of your videos and you’ll be well positioned to do the next steps. Do I need to include any text or images in my video?. Do I have the equipment to do this myself? (More on that in Step 5.). What will I use for the thumbnail and video title? (Make sure to come up with options for both, more on that in Step 3). What is the target length of the video?. If you’ve never created a plan for your video content before, grab a piece of paper and ask yourself these questions: Having a storyboard will help you gage what you’ll need to do and prepare to create your video. Here’s a template we found on Creately that you can use: That’s where you’ll take your notes from Step 1 and decide on the structure of your video, it’s length, and what will be included in each take. It’s kind of like having an outline for your video content. This is a visual representation of your video sketched out, you can do it digitally or manually. It’s critical that you identify what you’d like to achieve with your video before you start creating because this will inform how you’ll deliver it and what type of video you’ll create. opinion videos, video marketing, product reviews etc.). Awareness: you want to raise public concern about a problem, topic, or product (i.e. Entertainment: you want to create something that interests and fascinates viewers (i.e. Education: you’re a relative expert in something and you want to teach a skill, idea, or concept to your followers (i.e. Video content typically tends to fall into 1 of these 3 categories: Or for a less existential question: what is the goal of the video you’ll be making? Now that you’ve researched your video topic, ask yourself, what’s the point? This brings us squarely to the next section… Step 2: Plan Your Video Content Are the video titles and thumbnails intriguing? (More on that in Step 3).Īnswering these questions will help you understand what a good video on that topic looks like, and how you can get your own video up there with the greats. What are people saying about these videos in the comments section?. How many views are these videos getting?. (Or, if you don’t like what you see, what it shouldn’t look like!)īy the end of each video ask yourself these 5 questions: This will help you plan your content in the next step and see what your video should look like. like and subscribe) and when it was used. The types of video that get views around your topic. Then watch at least 5-10 videos being made on your topic and on similar topics! 
To start, go to the channels you’re trying to emulate, or search for your video topic on YouTube’s search bar.
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